The nature of communication today is so very much shared in the voice of “me and I”, and far less in the voice of “us and we”.

The growth of the powerful individual identity in all things brings challenges when constructing a collaborative, ideas-inspired creative-culture.

More hindrance than help, “me inc” blocks and isolates, freezing both process and culture. Embracing methodologies of the collective, deploying them in their most interactive and free form and fostering an engaged, collaborative culture is key to success in innovation.