• Decisions are most often guided and informed by our experiences and the emotions they engender, or the way they answer questions we didn’t know to ask.

    We live in a world defined by instantaneous and rich experience, experience that is more spontaneous than designed. The manner in which it can contribute to an experience, deliver place-ness and inform people will be defined by the “softwhere” – That nuanced experience that creates the intangible of “there”.